In graphic design, typography often stays in the background. But more often than not, it's the most crucial element that defines a design's soul and personality. The right font choice, color, and placement can turn a simple block of text into a powerful visual message.

For me, typography is about more than just readability. Every letter, word, and sentence tells a story. For example, a thin, elegant font used in a minimalist design can emphasize modernity and simplicity, while handwritten fonts add a warm and personal touch to a design. Typography gives a design rhythm and flow.

I place a special emphasis on typography in my projects because I know the right font can guarantee a project's success. If you want to understand what a design is truly saying, try taking a closer look at the letters and words. You'll discover a hidden world there.